Do Entrepreneurs dream of cacao trees?
Hi, my name is Alejandro and I am a Spaniard living in Mexico. There is a long story behind that day in November of 2016 when, back in my hometown Valencia in Spain, I quit my job. A couple of days later, without looking behind, I was already in Mexico starting a new life in the middle of Chiapas looking for cacao, walking on the steps of ancient civilizations.
Both Mexico and Spain gave chocolate to the world, drinking chocolate, the way chocolate was consumed for most of its history. However the focus was shifted to eating chocolate and to other parts of Europe and the US during the XIXth century. Merging the bean to bar movement and the third wave movement of coffee, I decided to build the brand Revival Drinking Chocolate in order to offer the best single-origin and high cacao content hot chocolate cups. My intention was to "revive" and honor tradition while modernizing it, bringing back drinking chocolate at its just place along with coffee and tea as the third main hot beverage.
Once in Mexico, my plan of a "bean-to-cup" entreprise was hindered by the fact that, for many reasons, Mexican cacao was hardly suited for fine chocolate industry, mainly due to the non-existent fermentation and drying tradition. This led me to focus on sourcing and, after many travels, to get involved in two newly-created, very small and very motivated growers´ associations. I bet strong. Growers badly need not only the feedback of chocolate makers, but also the necessary capital to produce the best fermented beans, which requires time and effort, in order not to fall in the hans of middlemen offering easy cash but very low prices. This is how Euro-American Cacao Company was born.
"Do not let your fire go out, spark by irreplaceable spark in the hopeless swamps of the not-quite, the not-yet, and the not-at-all. Do not let the hero in your soul perish in lonely frustration for the life you deserved and have never been able to reach. The world you desire can be won. It exists.. it is real.. it is possible.. it's yours."